Svetlana Jakovljevic
Hospitality Marketer
Luxury hospitality marketing professional with international experience across prestigious hotel brands, including Rosewood Hotels & Resorts, Waldorf Astoria, Anantara, Kempinski, and Hyatt Regency.
With a strong foundation in Food & Beverage marketing and an evolving focus on integrated marketing and communications, experienced in developing strategic campaigns, brand activations, digital marketing initiatives, partnerships, and guest engagement strategies that elevate brand positioning and drive commercial performance.
Expertise spans marketing campaign development, brand communications, content strategy, CRM, digital marketing, seasonal promotions, experiential marketing, and cross-functional collaboration within luxury hospitality environments.
Combining creative thinking with commercial awareness and operational understanding to deliver cohesive, brand-aligned marketing initiatives that strengthen market presence, enhance guest experiences, and support sustainable revenue growth.
Create.
Communicate.
Inspire.
I’ve worked both behind the scenes in hospitality operations and behind the lens as a photographer, giving me a unique perspective on how luxury experiences are created, communicated, and remembered.
I bring these two worlds together through strategic marketing, creative storytelling, and brand communications, transforming authentic guest experiences into compelling brand narratives.
My approach combines operational understanding with a creative vision to build meaningful connections, elevate brand perception, and create experiences that resonate long after the moment has passed.
